Dell's Partner Portal is addressing a vital business development: PC industry changes. Michael Dell tweeted that his company is to "woo" sales partners.
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But follow the link, and instead of wooing, I see a lot of scaring. The landing page starts off not by extolling Dell, but by noting that HP is charitably in flux. It reminds you that HP is ditching WebOS hardware business and getting out of the PC business to boot seconds, oh yeah, that "there has never been a better time to Partner with Dell.
Dell is very explicitly preying on fears that HP could leave its sloppy and potential kamikaze premium high and dry.
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It's a great tactic, and a really smart play. Despite HPs assurances to the contrary, the company's actions over the past year have been amounted to one long series of unpredictable bad moves.
Dell wants captions remind you of that.